Founded in Paris in 2021 by the curator Marion Vignal, Genius Loci is a non-profit organization dedicated to promoting historic architecture and contemporary creation.

Founded in Paris in 2021 by the curator Marion Vignal, Genius Loci is a non-profit organization dedicated to promoting historic architecture and contemporary creation.

Our mission

Genius Loci spotlights hidden or little-known architectural treasures, offering exceptional opportunities to visit private venues that are normally closed to the public.

Allowing these sites to be discovered and more widely known, the organization’s events create a dialogue between architecture and contemporary art and design, revealing each venue’s artistic resonance and revitalizing its intrinsic spirit.

Through its program of exhibitions in rare architectural creations of historic significance, Genius Loci pays tribute to outstanding artists and designers, taking a human, personal approach to their work and their creative development.

Breaking down barriers between artistic genres and forging links between past and present, heritage and modernity, each exhibition unites artists from various creative disciplines, ranging from painting and sculpture to olfactory design, music and digital art.

In its experiential exhibitions, Genius Loci strives to bring architecture to life through a sensation-oriented approach, the better to reveal the inner identity of a masterpiece.

These events are open to the general public, by reservation, and aim to reach the widest possible audience.

Experiential exhibitions

Genius Loci is a unique program of immersive exhibitions that create a dialogue between architecture, design and contemporary art.

Each edition takes visitors inside a historic site of exceptional artistic value, revealing its distinctive nature through special commissions and works inspired by the essence of the place and the personality of its creator.

Conceived as a sensation-oriented trajectory, a Genius Loci event ushers the public into a here and now that elicits all the senses – an intimate experience incorporating sight, sound and olfaction, drawing impetus from the architecture and its animate thought.

Genius Loci is an international traveling project developed by Marion Vignal and managed by the non-profit organization of the same name.

→ See the exhibitions

Support Us

Genius Loci is a Paris-based non-profit organization dedicated to promoting historic architecture and contemporary creation.

By supporting Genius Loci, you take part in the preservation of architectural heritage and the promotion of contemporary creation. Your contribution helps increase public awareness of architectural history as well as contemporary art and design. Join us in a program of original, unique experiences backed by an approach that favors greater sustainability, outreach and sharing.

→ More information

The team

Marion Vignal

President

Marion Vignal is a curator and author. An expert in contemporary art and design, she promotes and supports young international creative talents through exhibitions and special commissions or projects. She studied literature and art history and is the author of several works on the history of design (Women Designers, a century of creation), interior architecture (Charles Zana, intérieurs) and olfactive art (Chanel, Les Editions de Parfum Frédéric Malle: the first twenty years).

President of ida M., an editorial and artistic advisory studio, which she founded in Paris in 2015, she leads the Genius Loci association, established in 2021. She authored the Genius Loci exhibition at L’Ange Volant by Gio Ponti, in Garches in October 2021, gathering over twenty artists invited to engage in a dialogue with the spirit of the place.

Bénédicte Hurel

Secretary

Trained in the management of luxury industries and at the Ecole du Louvre, Bénédicte Hurel works as a consultant in fashion and contemporary art. She led several assignments to design growth strategies for creative brands in New York and Paris. More recently, she has focused on advising private clients and corporate customers as well as personalities. A regular partner with the ida M. consultancy, since 2017, she co-founded the Genius Loci association in 2021.She heads the production of the Genius Loci series of experiential exhibitions. From 2008 to 2014, she was a board member of Make-A-Wish® France.

Hélène Dubrule
President of the Friends of Genius Loci

Currently serving as an independent board member and senior advisor, Hélène Dubrule spent 22 years in management positions at Hermès, where she advanced the development of the house’s various activities (fragrance, silk and textiles, home goods) and headed its French subsidiary. She began her career at L’Oréal, where she held marketing management responsibilities for ten years. She is a 1987 graduate of the prestigious business school HEC Paris and in 2001 earned a degree from ESMOD fashion school, which she attended during a four-year stay in Seoul.  A devotee of beauty and creativity, whether in the fields of architecture, design or the visual arts in general, Hélène is especially committed to the promotion of artisanal know-how and craftsmanship.

Press relations

Communic'Art
Bureau de presse

Communic’Art agence conseil en stratégie de marque et de réputation, relations presse, réseaux sociaux et édition, accompagne les projets de Genius Loci en France et à l’international.

Chargée de communication
relations presse, e-réputation
Julie Tournier jtournier@communicart.fr
+33 6 51 54 85 74

Directeur conseil
François Blanc
fblanc@communicart.fr

Selected press reviews

Genius Loci Maison Bernard
M le magazine du Monde
Entre les murs de la maison BULLE
December 2024
12 / 2024
TL Mag
Esprit des lieux, es-tu là ?
December 2024
12 / 2024
Wallpaper
Marion Vignal on curating sensation-oriented experiences in 20th century French interiors at Maison Bernard
August 2024
08 / 2024
Architecture de collection
Exposition Genius Loci à la Maison Bernard
June 2024
06 / 2024
Archi lovers
Antti Lovag's Maison Bernard, a Masterpiece of Organic Architecture from the 1970s, is still open for a short time
June 2024
06 / 2024
SPHERE art
Running Until June 23rd, 2024, Genius Loci’s Latest Edition Showcases Maison Bernard, a Masterpiece of Organic Architecture From the 1970s Designed by Antti Lovag
June 2024
06 / 2024
Design Boom
Antti lovag's iconic maison bernard from the 1970s hosts genius loci exhibition in france
June 2024
06 / 2024
Elle Décoration
Genius Loci, expérience d’art total
June 2024
06 / 2024
AD France
Une maison bulles accueille une exposition d’art contemporain
June 2024
06 / 2024
Le Monde
A Théoule-sur-Mer, entre les murs de la maison bulle
June 2024
06 / 2024
BeauxArts
Dans une maison bulles d’Antti Lovag, l’exposition-expérience de l’association Genius Loci
May 2024
05 / 2024
Sabato
10 adresses à Cannes | Des hôtels, des restaurants et de la culture
May 2024
05 / 2024
La Gazette-Drouot
Marion Vignal, à la recherche de l’esprit des lieux
May 2024
05 / 2024
CÔTE Magazine
L’association Genius Loci pose son regard sur la Maison Bernard du visionnaire Antti Lovag, en mettant en dialogue cette architecture organique remarquable avec des oeuvres d’art.
April 2024
04 / 2024
Gestes/s
L’esprit du lieu
March 2024
03 / 2024
Genius Loci Benoît Maire à l’Atelier Ozenfant
Marie claire Maison
La maison-atelier Ozenfant signée Le Corbusier accueille la nouvelle exposition Genius Loci
October 2023
10 / 2023
Time Out
Trois villas du Corbusier à visiter ce mois-ci à Paris, dont la maison Ozenfant, ouverte au public pour la première fois
October 2023
10 / 2023
IDEAT
Visite inédite d’un atelier d’artiste imaginé par Le Corbusier
October 2023
10 / 2023
IFDM
Human scale
October 2023
10 / 2023
Nez
Exposition immersive de Benoît Maire à l'Atelier Ozenfant
October 2023
10 / 2023
Genius Loci Les Espaces d’Abraxas
Acumen
Les Espaces d’Abraxas
July 2023
07 / 2023
Marie Claire Maison
Les Espaces d'Abraxas accueille la nouvelle expo Genius Loci
June 2023
06 / 2023
Sabato online
Expotip | « Genius Loci » sur le plateau de tournage de The Hunger Games
June 2023
06 / 2023
Télérama
Genius Loci – Carte blanche à Samuel Nguyen
June 2023
06 / 2023
Genius Loci L’Appartement d’Auguste Perret
CÔTÉ PARIS
Rencontre au sommet
November 2022
11 / 2022
Milk Décoration
L'appartement parisien d'Auguste Perret, mis en lumière par Genius Loci
November 2022
11 / 2022
IDEAT
Résidences : quand le design contemporain s'appuie sur l’architecture
November 2022
11 / 2022
Acumen
Genius Loci édition 2022
November 2022
11 / 2022
Goodmoods
Genius Loci chez Auguste Perret
October 2022
10 / 2022
Le Quotidien de l’art
Perret paré
October 2022
10 / 2022
AD Online
L’appartement Auguste Perret, un chef d’oeuvre Art déco
October 2022
10 / 2022
WSJ
Design in dialogue
October 2022
10 / 2022
Genius Loci L’Ange Volant, Gio Ponti
CÔTÉ PARIS
Sous le signe de l’Ange
November 2021
11 / 2021
The Design Edit
Depth, breadth and diversity – the highlights of collectible design this autumn
November 2021
11 / 2021
YATZER
An Immersive Exhibition of Art & Design Revives the Spirit of Gio Ponti’s L’Ange Volant Villa
November 2021
11 / 2021
AD
Genius Loci, la nouvelle exposition dans une villa iconique de Gio Ponti
October 2021
10 / 2021
Milk Decoration
L'exposition Genius Loci
October 2021
10 / 2021
IDEAT
L'Ange Volant, la maison de Gio Ponti accueille l’exposition Genius Loci
October 2021
10 / 2021
Le Monde
Le design de pièce en pièce
October 2021
10 / 2021
Les Echos
L'esprit du lieu
October 2021
10 / 2021
Elle Décoration
Architecture, art et design, rencontre au sommet
October 2021
10 / 2021